Distributor’s excellence in campaign implementation contributed to 72 percent increase of its Phoenix Contact sales for the period

Bangkok, 14 April 2015 – RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the global distributor for engineers, has been presented with the ‘Best Cooperation Award’ by Phoenix Contact, a leading manufacturer of industrial automation technology. RS was recognised for its flawless implementation of Phoenix Contact’s ‘Global Call Out Campaign’ to promote the Push-In Technology series in Southeast Asia. The campaign not only succeeded in driving the sales of Push-In products, RS also achieved an increase of 72 percent for its overall Phoenix Contact sales during the campaign period from June 2014 – Aug 2014.

The objective of the campaign was to create product awareness and increase sales of the Push-in Technology products and Phoenix Contact to key customers. Personal sales calls to customers were central to the success of this campaign for RS. During the campaign period, RS’ sales teams underwent extensive product training and dedicated time to raise product awareness amongst customers.

“This campaign was rolled out to several countries in Southeast Asia and RS’ commitment to equip manpower with skills and product information, and their seamless internal and external coordination across the region, ensured that it was truly deserving of the Best Cooperation Award,” said Andrew Ang, General Manager at Phoenix Contact Southeast Asia.

“Phoenix Contact is one of our most valued partners with high-quality products that we offer to engineers worldwide. This award reflects the strong relationship and excellent cooperation that both companies share at all levels,” commented Pauline Swarbrick, Head of Sales, Southeast Asia, RS Components.

From left to right in sequence:
Mr. Ang Zhi Hong (Phoenix Contact), Mr. Andrew Ang (Phoenix Contact), Mr. Lee Boon Hong (RS), Ms. Serene Tan (RS), Ms. Steffi Lim (Phoenix Contact), Mr. William Tan (Phoenix Contact)

As the authorised global distributor, RS works closely with Phoenix Contact in markets around the globe to provide products delivered with first-class service. Available through RS in Europe and Asia, the Phoenix Contact portfolio covers a broad range of products. Further details on the complete range is available at http://th.rs-online.com