Mr. Ng Chee Soon, President and Managing Director, Sennheiser Electronic Asia (left) celebrates boosting the firm’s  presence in Thailand with new distribution partner Mr. Sorasak Vongchinsrisakul, Managing Director, Generation-S (right)

Audio specialist Sennheiser has boosted its presence in Thailand with a new distribution partner-ship which expanded its retail presence for its award-winning headphones and headsets across the country.

Sennheiser Electronic Asia ("Sennheiser Asia") appointed a new Thai distributor, Generation-S, to handle its product distribution, and channels and retail presence development. Generation-S covers over 70 consumer electronics retail outlets in Thailand, of which 80% are in the main city of Bangkok. It has plans to further develop Sennheiser's brand equity, expand distribution channels and enhance customer engagement in new retail corners with active listening and testing experience.

Ng Chee Soon, President and Managing Director, Sennheiser Asia, said: "Thailand is a key market for us in South East Asia and we want to build a stronger retail network to satisfy the growing demand for our products."

"Our new partnership will help us to increase accessibility to our products and to spread the word about our excellent range of products to new audiences," he said. "Our new partnership will help us to increase accessibility to our products and to spread the word about our excellent range of products to new audiences," he said.

Sorasak Vongchinsrisakul, Managing Director, Generation-S, said: "There is a very strong demand for Sennheiser products in Thailand. The Sennheiser brand is already well established with professionals and there is huge scope to increase sales with younger audiences once we start new programmes to engage them."

Established in 1945 in Wedemark, Germany, Sennheiser is the acknowledged leading brand in microphone technology, RF-wireless and infrared sound transmission, headphone transducer technology, and in the development of active noise-cancellation. This year marks its 20th year of presence in Asia.  

In Thailand, products recently released include wireless headsets, XBox gaming headsets and Bluetooth mobile earpieces. Later this year the company will launch several new flagship products in the mobile, lifestyle and DJ segments

About Sennheiser
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €468 million in 2010. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA.

The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Nether-lands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centers).

Fully owned by Sennheiser Electronic GmbH & Co. in Germany, Sennheiser Electronic Asia ("Sennheiser Asia") was the first Asian subsidiary formed in 1992 to oversee and coordinate activities with distributors in Korea, Singapore, Thailand, Malaysia, Philippines, Vietnam, Indonesia, Sri Lanka, Bangladesh, Pakistan, Brunei, Nepal, Cambodia, Laos, Maldives, Mauritius and other emerging Asian markets

You can find all the latest information on Sennheiser Asia by visiting our website at www.sennheiserasia.com , or by contacting: